The key in both cases was that the Beetle and Golf were not only interesting novelties for car enthusiasts, but also incorporated a social component. Even though it sounds
pretentious, Volkswagen changed society with these two cars.
Times have changed, and humanity’s dreams have changed along with them. That is precisely why this generation needs a new car: the I.D., the next step in personalised, networked, sustainable and future-proof mobility. The Volkswagen brand also needs a new focus, new ideals. We are working towards that as our highest priority.
The development of the I.D. took somewhat less than a year in total. That is an unusually short time for a car of this complexity and design clarity – as well as an indication of the direction that development at Volkswagen is taking. Our focus is on efficient processes, quick reactions to the needs of our customers, competitiveness, strategically astute investments and a constant willingness to reconsider everything.